Customer segmentation is one of the basic tools supporting CRM processes, customer acquisition, strategy planning and the design of new products in response to varying customer expectations.

StatConsulting delivers models segmenting the customers according to their behavior or preferences. These models are based on static (i.e. not depending on customer behavior) information, as well as on behavioral information. Our solutions provide the means to segment and profile customers in a very flexible way, allowing for the tailoring of the model to the specific needs of the network operator.

Models of market segmentation provide the means to put to practical use the hidden knowledge about customer profiles and services usage patterns. Advanced segmentation models assist in the rational planning of marketing strategies and monitoring of the implemented marketing strategies over time.

We have experience in market segmentation of domestic and business customers.