Telecommunication operators widely employ a marketing technique known as SMS marketing. The adoption of this method is increasing, due to low unit cost and the potential to reach a large group of customers. From our analyses it follows that customers who receive a large number of random offerings in a short time period quickly loose interest in subsequent marketing initiatives.

We offer models which allow to optimally select target groups, increasing in this manner the effectiveness of marketing operations in the area of Cross Selling & Up Selling. We have many years of experience in constructing models for the purposes of campaigns promoting supplemental services, such as SMS Premiums, Java Applications, Wallpapers, Ringtones, MMS, Information Services, and others.

The application of scoring models for the purposes of marketing campaigns increases their effectiveness by reducing the size of the target group and adjusting the offering to the customers' expectations. This translates into lower costs of operations, increased response to the offerings and more rational utilization of the network's technical resources. By applying scoring models we can prevent the emergence of spam (i.e. unwanted marketing offers), which in the long term increases the interest the customers have in the operator's marketing offer and builds customer satisfaction.

The same techniques in combination with churn analysis provide the means to increase customer retention level due to the optimal selection of retaining incentives.