Every visit to a web page can provide significant information about the visitors and their behavior An enormous amount of data is generated in this way. This data is a potential source of very valuable marketing information. The proper use of this information can be facilitated by software dedicated to this kind of analyses.

Standard analysis programs provide only the basic statistics about web page usage. StatConsulting offers more advanced analytical tools which rely on Data Mining methods.

Our solutions provide the means to:

• identify shopping preferences of web page visitors,
• obtain information about the appeal of products which are offered on-line,
• determine the manner of presenting the offer best suited to the expectations of the customers.

See also:

• Marketing Support and Analytical CRM