The main purposes of Survival analysis are to estimate the time a customer will subscribe to a service or to estimate the probability of customers' defection in subsequent stages of their life cycles. This information helps the company to determine the predicted period of retaining the customer and introduce an appropriate loyalty policy.

The constructed survival models provide the means to estimate the distribution of customer survival time with respect to various customer groups as well as to identify the most important features affecting the expected customer survival time.

The benefits of using our Survival Analysis solutions are:

• estimating the survival time distribution for particular customers or whole customer groups,
• the ability to monitor the changes in survival time distribution as they are affected by various factors (such as marketing campaigns),
• better understanding of customer behavior by analyzing the factors which determine customer survival function.

See also:

• Marketing Support and Analytical CRM