Predicting the size of sales and sales profits is the key element of long-term strategic planning in companies. Sales of products or services take place in a changing economic environment. Circumstances like the promotional campaigns of competing companies and other random factors influence the sales volume and profit.

We have many years of experience in constructing prognostic models for estimating sales in subsequent periods of time (quarters, years). To construct the models we use our proprietary software for the analysis of stochastic processes.

The information provided by our models allows to:

• forecast income from the sales of products and services,
• optimally manage production and delivery orders,
• plan the marketing strategy and loyalty campaigns,
• estimate the budget for subsequent periods.

See also:

• Marketing Support and Analytical CRM