Analyses for the Purposes of Retention Campaigns - Data Mining and Risk Management

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Analyses for the Purposes of Retention Campaigns

The planning of retention campaigns can be supported by analyzing the history of customer behavior. StatConsulting supports the selection of target groups for retention campaigns with the use of Data Mining techniques based on variable modeling.

The constructed retention models allow to determine groups of customers interested in buying various retention offers and to rank the customers according to their tendency to buy a product or service.

We also provide the analyses of retention campaign costs and effectiveness.

The benefits of using our solutions are:

decreased campaign servicing costs,
increased sales of various offers,
extended period of retaining customers, due to better identification of their needs.

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