We offer a choice of analyses for the purposes of increasing the efficiency of various marketing initiatives.

These analyses rely on the available customer information or on the data about the results of similar campaigns in the past. Our services help in choosing the target groups of marketing campaigns and analyzing the effectiveness of these campaigns.

For example, assume that the goal of the analysis is to choose a group of clients for the target of a direct mailing campaign. One of the possible solutions is to build a statistical model which evaluates the probability of a positive response to the offer.

Additionally, the analysis of the performed marketing initiatives and their effects makes possible the construction of complex models, which predict not only the probability of a positive response, but also the expected profit.

The analytical solutions offered by StatConsulting in the filed of marketing campaign optimization provide the means to:

• rank the customer according to the probability of a positive response to the conducted campaign,
• identify these characteristics of customers which significantly influence the probability of a positive response,
• select a control group for the purpose of determining the profit from the campaign,
• lower campaign costs due to more accurate targeting of offers and smaller size of target group.

See also:

• Marketing Support and Analytical CRM