Basket analysis relies on the construction of association rules which describe hidden dependencies in the data. These dependencies can involve customers' shopping habits or regularities in the use of services.

Market Basket analysis is used for

• planning of Cross/Up Selling campaigns,
• planning of churn prevention campaigns,
• optimization of product and services packages,
• planning of loyalty campaigns.

We have developed proprietary software for the purposes of basket analysis. Our analytical solution provides the means to answer the following questions:

• Which products or services are purchased together?
• Which products or services are likely to be purchased in the future?
• What is the profile of customers using a given products or services basket?

See also:

• Marketing Support and Analytical CRM