The goal of Churn analysis is to identify customers who are likely to stop using the company's products, as well as those customers, whose defection is likely to bring about the biggest losses.

Churn analysis profiles the customers who are likely to cease using the company's services. Identification of groups of customers characterized by high probability of defection allows the company to take preventative measures, such as attractive retention programs.

StatConsulting constructs analytical models which asses the customers' churn tendency and the loss generated by defection. Our models can address various types of churn - as a result of formal actions, when contracts are officially terminated, as well as informal ones, when customers discontinue their payments without terminating the contract.

Our Churn analysis provides the means to

• identify the clients who are likely to defect and select target groups for retention campaigns,
• undertake the appropriate retentive measures and diversify the preventative actions according to customer segments,
• predict losses caused by customer churn.

See also:

• Marketing Support and Analytical CRM