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On October 12, 2006 StatConsulting took part in 2nd Customer Intelligence Congress.
We presented the topic: "Modeling of customer behavior. Application of Data Mining methods in loyalty program - Premium Club".
Our presentation covered as follows: - What analytical techniques can be used for customer behavior modeling
- Key stages of the analytical project
- Case study of projects delivered for Premium Club Sp. z o.o. "Selection of the optimal target group for the marketing campaign" and "Analysis of petrol station's transactions". Description of project's business goals and applied analytical techniques.
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