One of the analytical methods for discovering the dependencies between purchased products is Market Basket analysis. It provides information which products or services are most frequently purchased together and which product basket should be offered to customers. In order to select the customers most likely to purchase a given product group, Cross/Up Selling can also be supported by customer segmentation methods or classification models.

The benefits of using our analytical solutions aimed at Cross/Up Selling support are:

• identification of product or services baskets which are frequently purchased together,
• selection of target groups for Cross/Up Selling campaigns,
• increasing customer loyalty and decreasing the risk of defection, by offering the customers better adjusted products,
• increase in sales.

See also:

• Marketing Support and Analytical CRM